§1. Basic Information

This Privacy Policy provides essential information about the purposes, methods, and security of your personal data as a user of the website: https://lime-wash.eu (hereinafter referred to as the "Website"). By reading this policy, you will learn who manages your personal data, what types of data are collected, how they are used, and how they are protected.

The data controller is: ZUBRA Sp. z o.o., al. Karkonoska 59, 53-015 Wrocław, Poland
NIP: 8971890319, REGON: 388568576

You can contact the Administrator via:

• Email: zubra.eu@gmail.com
• Phone: +48 697 068 787

You can view the Terms of Service here: https://lime-wash.eu/terms-and-conditions

§2. Principles of Data Processing

The Administrator processes personal data in accordance with the following principles:

1. Based on a legal basis and in accordance with the law (legality)
2. Fairly and honestly (fairness)
3. Transparently to the data subject (transparency)
4. For specific purposes only (purpose limitation)
5. Only as much data as necessary (data minimization)
6. With care for data accuracy (accuracy)
7. For no longer than necessary (storage limitation)
8. Ensuring appropriate data security (integrity and confidentiality)

§3. Purposes, Legal Basis and Scope of Data Processing

We process your data for the following purposes:

1. To respond to your inquiry submitted via email or the contact form, based on the legitimate interest of the Administrator.
2. For marketing purposes, if you have subscribed to our newsletter.
3. To create and maintain your user account.
4. To process your order under the sales agreement between you (the buyer) and us (the seller).
5. To allow you to post comments on the Website.
6. To manage our social media presence and share news about our products and promotions, based on our legitimate interest.
7. For technical purposes using cookies (technical cookies), based on our legitimate interest to ensure the Website functions correctly.
8. For statistical and analytical purposes, if you consent to analytical cookies.
9. For marketing purposes, if you consent to marketing cookies.

We process the following data depending on your interaction with the Website:

• If you send us a message, we will process the content of your message. Providing this data is voluntary. You may request deletion at any time.
• If you subscribe to the newsletter, we will process your email address. You can unsubscribe at any time.
• If you register a user account, we will process the data provided in the form, including: name, email address, phone number, home address, and optionally, gender. Name, email, and address are required to create an account.
• If you place an order, we will process your name, address, phone number, email, and other data required to fulfill the contract. These fields are mandatory for completing a purchase.
• If you post a comment, we will process your name and email address. This is voluntary. You may delete your comment at any time.
• If you like or follow our social media profiles, we may access data you’ve made available on those platforms. You can unsubscribe at any time to stop processing.
• We also process your IP address and cookie-related data. You control the scope of this through your browser settings or cookie preferences.
• Our site may use external APIs (e.g. for maps, analytics, ads, or social media). These third parties may set their own cookies and process your data under their own privacy policies.

§4. Data Recipients and Transfers Outside the EEA

Your personal data may be shared with the following recipients:

1. Software providers responsible for managing user accounts.
2. Online payment processors we partner with.
3. Our newsletter provider (if you subscribed).
4. The comment module provider (if you posted a comment).
5. Our advertising partners, if you consented to marketing cookies.
6. Our analytics provider (e.g. Google Analytics), if you consented to analytical cookies.

We generally do not transfer your data outside the European Economic Area (EEA), except for the services listed below:

1. Google Inc. (USA): for Google Analytics, Google Maps, and Google Search Console. These tools help with traffic analytics and site performance. You can manage your data collection preferences using Google's browser add-ons.
2. Google Inc. (USA): for ad display and effectiveness tracking via Google Ads. Manage your Google advertising preferences directly via your Google account.
3. Meta Platforms Inc. (USA): for Facebook and Instagram ad performance, account linking, and pixel tracking.

These partners may process and store your data under their own privacy policies. We recommend reviewing their terms for more information.

§5. Data Retention Period

We do not set a single fixed duration for data retention. It depends on how you interact with us. Here are the general rules:

• If you contacted us by email, form, or social media – we’ll retain your data until you request deletion or object to processing.
• If you subscribed to the newsletter – your data will be stored until you unsubscribe.
• If you created a user account – we will retain your data until you delete your account.
• If you placed an order – your data will be stored for 6 years to comply with tax and accounting obligations.
• If you posted a comment – the data will be retained until the comment is removed by you or us.

§6. Your Data Rights

You have the following rights in relation to your personal data:

1. The right to access your data and receive a copy.
2. The right to correct, delete, or restrict the processing of your data.
3. The right to data portability.
4. The right to object to data processing.
5. The right to withdraw your consent at any time (unless the data is processed for contract fulfillment, legal obligations, or legitimate interests of the Administrator).

§7. Cookie Policy Overview

We use cookies (small text files) stored on your device to enhance your experience on our website.

Cookies can be:

• Persistent: stored until manually deleted or expired.
• Session-based: deleted when the browser is closed.

We use both first-party and third-party cookies:

• First-party cookies: enable site functionality, user preferences, and statistics.
• Third-party cookies: support analytics, advertising, and social media integration.

You can manage cookies in your browser settings. Disabling cookies may impact site performance and service quality.

§8. Why We Use Cookies

• To improve your user experience and browsing comfort.
• To personalize content based on your interests.
• To remember settings like language and layout preferences.
• To maintain session states (e.g. staying logged in).
• To optimize performance and analyze site traffic.
• To serve relevant and personalized ads.
• To enable sharing and interaction via social media platforms.

§9. Functions of Technical Cookies

• Maintaining active user sessions across pages.
• Saving user preferences (e.g. font size, color scheme).
• Supporting form functionality (login, contact, checkout).
• Improving performance through load monitoring.
• Ensuring security through identity verification and fraud detection.

§10. Functions of Analytical Cookies

• Measuring site visits and page views.
• Tracking user behavior (e.g. navigation paths, bounce rates).
• Improving conversion rates and business goals.
• Segmenting users for better personalization.
• Supporting A/B testing of layouts and features.

§11. Functions of Marketing Cookies

• Displaying personalized ads based on browsing history and preferences.
• Running remarketing campaigns to encourage return visits.
• Measuring ad performance (clicks, conversions, impressions).
• Coordinating multi-channel ad campaigns (search, social, display).
• Optimizing ad creative through testing and data analysis.